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Packaging Design

Packaging Design

Package design undoubtedly is the driving force behind branding. Well over 70% of all buying decisions for retail purchases, are made at the in-store points-of-sale. Packaging is the first thing that attracts buyer attention, anywhere, every time. Hence it is natural for businesses to be concerned about getting it right first time each time as far as packaging design is concerned.

Cognitio’s Branding & Packaging Design Approach

At Cognitio, we convert concepts and ideas into tangible solutions. Focus on detail, aesthetics, ergonomics, trends and functionalities are the five primary pillars of our packaging design philosophy. Our detailed pre-design research to understand the overall brand strategy and message, distinguishable attributes and USPs of the product, utility and application, sales and distribution strategies, etc. – goes a long way in effectively and innovatively translating and transferring the marketing goals into tangible and visually exciting packaging design solutions.

Our designers aim to create a symbiotic and mutually beneficial relationship between the manufacturer and the buyers, enhance the brand’s positioning off-the-shelf, and get it to score high on functionality and value. Our designers ensure a perfect marriage between packaging dynamics and buyer insights.

Our intuitive high-quality designs, intrinsic to the overall Branding Strategy, lead to design trailblazers, aimed at enhancing brand awareness, identity, utility and USP of the products. We ensure continuity and quicker brand recall by establishing aesthetic and cognitive alignment of the brand with consumer psyche. We make the brand’s packaging distinctively recognizable, creating key visual competitive differentiators.

Cognitio’s Brand & Packaging Design Services

Our packaging design services include pre-press creative design & prototyping; artwork development, mould & structural design; lithography, pre-flight and trapping activities, resolution and colour rectification, bleed printing, proofing, press and mass production; design re-engineering and refinement. We have the necessary experience and skills to handle high-volume SKU assignments, through well-crafted and judicious mix of intuitive creativity and established metrics. World class Packaging Design Solutions at Indian pricing!

Our Graphic design, 3D-modelling, design finalization/rectification, pre-press, art-work, lithography, post-production, line extension services find application across various industries, e.g.

  • FMCG & Retail (Large & Medium Sized Formats),
  • Electronic Goods,
  • Technology Tools and Equipments,
  • Processed Food & Beverages,
  • Medical and Pharmaceutical,
  • Cosmetics
  • Chemicals
  • Computer Hardware & Software,
  • Stationery Items & Fragile Products, etc.

 

Our packaging designs are being delivered over an exciting range of packaging media, including the following:

  • Boxes – Plain / Corrugated /Offset / Flexo / Embossed);
  • Cartons – Plain / Corrugated / Folded / Duplex Board / Multi-Color);
  • Labels, Stickers, Holograms, Tags, Pouch, Foils, Cans & Containers, etc.

 

Our Digital Re-Work initiatives include

  • Design Rectification,
  • Editing & Enhancements,
  • Vectorisation,
  • Masking and Clipping,
  • Background Alterations,
  • Management of graphics colour,
  • Complete Restoration, etc.

 

Cognitio’s Printing Services

Product packaging needs to be safe and functional, structurally efficient and economical, easy to handle and store. But more than anything else, it is the quality of design and print that decides the success of the brand’s marketing communicating objectives. We offer high quality packaging design print services, ranging from complete package printing to label printing to logos and barcodes. Some of the printing options we have proven credentials in are as follows:

  • Lithography
  • Litho-laminated offset
  • Screen Print
  • Digital Print
  • Multi-colour Flexographic Print
  • Gravure Print
  • High Quality Post Print Services
  1. Binding
  2. Bending
  3. Die Cutting
  4. Lamination
  5. Stamping & Embossing
  • Specialty Chemical Coat Print

We deliver designs on a variety of material surfaces (plain, corrugated or specially structured) including the following:

  • Paper,
  • Metal Surfaces and Foils,
  • Cloth,
  • Polyvinyl Chloride,
  • Synthetic Surfaces,
  • Films,
  • Foam,
  • Fibre, etc.

 

It won’t be an overstatement to say that packaging design has very important role in deciding the trajectory of a brand or product’s lifecycle. At Cognitio we understand how it improves the perceived value of products and all our services are oriented to enhance buyer experiences and pleasure. We aim to successfully launch fresh brands, sustain and invigorate existing ones and even revitalize brands with dwindling fortunes, through our world-class and innovative packaging design services.

 

Get in touch with Cognitio at info@cognitio.com or call us on +1 (253) 242-1146 or +1 (415) 251-3173 or +91-79-4000 7881 and find out how we have imbibed various emerging industry trends to keep your nose ahead of competition and make your customers’ experiences enriching. Alternately you can request for information by filling up RFI/RFQ form.